Blog 2:
Reflecting
on innovative techniques using an already established Web 2.0 technology such as
the Wheat Thins campaign I can’t help but think about the Starbucks Pumpkin
Spice Latte contest on Facebook. Starbucks has an astonishing 27 million
Facebook fans and the number is still growing. It’s no wonder that they used
Facebook to launch their Pumpkin Spice Latte contest. The Pumpkin Spice Latte
is one of their most popular drinks that only come out seasonally. Starbucks
new customers were waiting for this amazing drink and so they decided to hold a
contest using social media. Starbucks advertised one lucky city was going to
get this amazing holiday drink one week earlier than the rest of the nation.
Fans were able to download the app and earn points for their city by doing
activities such as a city shout-out or solving the daily challenge. Starbucks kept a real-time leader board on
their Facebook page which kept the competition rolling. The two winning finalist were Chicago and
Calgary. The contest kept their fans engaged and it increased their sales in
the process.
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