Blog:2 Summarize and reflect upon an innovative technique using an already established Web 2.0 technology (like the Wheat Thins campaign.)

Many companies utilize Web 2.0 technologies for many different reasons such as business promotions, advertisement and even contest.  One contest that used 2.0 technologies and was very popular was the Frito Lay new flavor chip contest. Frito Lay promoted the contest on Facebook and Twitter by encouraging contestants to enter their favorite chip idea. The price was one million dollars or 1% of the sales. There were hundreds of entries including myself. Some of the flavors were mac n cheese, cappuccino, caramel apple, buffalo sauce, mango salsa, etc.  People voted on the best sounding flavor and four finals were chosen, made and put on store shelves for the public to purchase and vote for their favorite. This was also done on Facebook and Twitter as well with the final one million dollar winner being Wasabi Ginger.