Brittani Ogden-#2

Our Food.  Your Questions

Similar to the Wheat Thins Campaign, McDonalds actually launched their very own social media campaign.  The campaign by McDonalds is more of a transparency program.  The campaign itself is called “Our Food.  Your Questions” which welcomes customers to ask questions our McDonald’s menu through the use social media.

McDonalds understands that people are looking for faster and more straightforward responses to their questions.  That is why they are inviting customers to ask those important unanswered questions.  Customers can ask those questions to McDonald’s Twitter, Facebook, and YouTube. 

McDonalds understand that there is competition out there and customers need to trust the food they are eating.  They will utilize these social media outlets to their full ability.  So far McDonalds has already responded to questions on their Twitter as well as thru the mini webisodes on their Instagram and YouTube channel. 

The main purpose of the use of these numerous social outlets will be to answer to customers via their campaign as well as share content and open up dialogue with customers. 

The launch of this campaign shows real people interacting with a large corporation.  The interaction between customers and a business is important.  Alongside the launch of this campaign, McDonalds has also created an Instagram page for Ronald McDonald.  Ronald McDonald will play an active role in this campaign.  A company utilizing technology the right way can play a huge role in their success.