Wednesday, November 12, 2014

Brittani Ogden-Blog Post #1

"Live Mas"
Taco Bell Advanced Mobile Ordering App


We live in a “now” world.  A world where technology connects so many people together that it allows things to be completed quicker than ever.  One new technology that is aiding in this process is the new Taco Bell application.  These days people are not drawn to a restaurant only for its food, innovations in technology can also be given credit.  Taco Bell has rolled out an advanced mobile app that lets customers order and pay on their smartphones and then walk or drive in to pick up their food. 

Taco Bell’s application is available via iOs and Android.  This mobile ordering application allows customers to order anything they want off the menu, including customizations and changes.  This flexibility and convenience allows people to utilize technology on their phones. 

The application has some great and helpful parts to it that can be beneficial to customers and especially Taco Bell.  The application should allow for a better customer experience by improving accuracy when customers order.  The app ensures a positive experience by allowing customers to order their food and it tracks the customers’ location so they know exactly when to start preparing food.  Instead of setting up a pick up time the app can tell how close a customer is to the location, ensuring hot food and no wait times.  

This application is something that will probably change the way people will eat at restaurants.  Customers appreciate convenience and expect their food to be ready.  The use of this application should cause less frustration and friction between customers and Taco Bell.   


Taco Bell seems to be ahead of the game in the release of this mobile ordering application.  Utilizing technology in this matter will probably attract more customers and also help build upon their current customer base.  Taco Bell also has plans on using the mobile app to their advantage in being able to study customer’s eating habits while also releasing a loyalty program within the app.   

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