Ello is an ad free social network launched in March of 2014. When it launched it promised the opposite business model to Facebook. An example of this is they are not selling ads that are based on their users data, instead they will be relying on paid premium features to keep going. As an antithesis to Facebook with its no advertising policy and it refuses to go the typical social media route.of inundating its users with marketing materials.
While this may sound contrary to what you think social media should be doing in regards to business, there are many companies who have been impressed with Ello's ability to build relationships, to engage online users, and be a building block for a different style of attracting consumers to a business.
In less than two months in August and September Ello has grown from a close knit community group to now having over one million members, with three million in queue to join up!
Hi Joe!
ReplyDeleteI actually have never heard of this. To be honest I contemplate deleting my Facebook on a regular basis due to all the junk that is one there. It seems these days it is ad after ad! I feel the same way about Youtube and the commercials. It is good to know that there are other choices out there. I will have to do some more research on this. Thank you!