Social media marketing campaigns are becoming more of the norm these days. There are a lot of different companies using social media but some are a lot more effective than others. One of the companies to join the social media trend was Pizza Hut. In addition to expanding their menu and pushing the use of fresh ingredients, they also decided to use social media to appeal to a much wider audience.
They used many different methods to appeal to the public and advertise their business. They continued to use TV ads to promote it's expanded menu, new sauce, and fresh ingredients. They also bought advertising time on stations which helped them include a bigger and slightly older demographic, this included an age range of 25-54 years old.
They implemented various programs across Twitter, Facebook, Youtube, etc. They included an app to order pizzas on their Facebook page without having to leave Facebook. They helped themselves gain fans on their page by giving away $50 dollar gift cards and raffling off a dream vacation to Italy.
They also used Twitter to award a "Twintership" for Pizza Hut which was a great way to target the college aged audience. They used funny Youtube commercials to get people to watch, one of their Youtube posts had over 400,000 hits. They would also email coupons for up to 20% off and put a short expiration date on them to encourage you to order soon.
Pizza Hut also launched an app that allows it's customers to order from a fun, touch screen menu. It was downloaded over 100,000 times in the first 2 and a half weeks it was available.
I'd have to say that some of these marketing campaigns would probably work on me. Sometimes fast and easy is the best option and they certainly make it convenient to order. I'd also be sucked into becoming a fan of theirs on Facebook in hopes I might win a trip to Italy. It seems like they're off to a good start but I guess only time will tell if this campaign pays off in the long run?
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