Best Buy- Social Media Campaign

Many companies try and give back to the community and they get involved in many different charitable organizations. They try and get their customers involved by either matching donations or they can incorporate buy one, donate one campaigns. They also partner with organizations where you can donate at the register when you are checking out. During the holidays is where I see these campaigns the most. This holiday season is no different.

            Best Buy is partnering with St. Jude’s Hospital with their Thanks and Giving campaign and is providing a the ability for their customers to donate through them until December 24^th, 2014. They offer the opportunity to donate $1, $,5, $10 or any other amount. When you are checking out, you can provide this donation and add it to your bill or you can make a donation on their website. By providing the opportunity to add it to your bill at checkout it is a easy and quick way to donate to a good cause. They have a commercial currently running on TV and You Tube where a celebrity, Marlo Thomas, introduces the campaign and asks for consumers to donate.

            Best Buy ran this same campaign last year and was able to raise over one million dollars.  They have increased their goal to three million this year, The money that is donated is used for treatment, housing, food and costs for the families.  I know that we all probably think about donating, but this provides an easy way to donate. It also takes the pressure out of how much to donate, because they provide the amounts for you. They also provide amounts that are affordable, especially during holiday shopping. I know that I will be visiting Best Buy this holiday season and will be providing a donation