Sunday, October 26, 2014

Snapchat, The New Wave

Blog One:

 In 2011 three students from Stanford University developed Snapchat. One of the students presented Snapchat to his class as a final project and they were unwilling to except his idea.  Snapchat has grown significantly since it was first launched. May 2014 Snapchat reported that users were sending 700 million photos per day compared to about 2 million images per day back in May 2012. Late 2013, Facebook’s owner offer to buy Snapchat for $3 billion in cash.
     This new technology will be beneficial to business in several different aspects. With not many businesses using Snapchat, companies that jump on board now will have a huge impact. A business could reward existing customers with coupons. They could reveal new product. Businesses could do promotional campaigns to get new customers. The list could be endless.
     In my opinion Snapchat will keep growing. I think that just the simple fact that Facebook tried to buy and show that much interest could mean Snapchat is a threat to Facebook and their marketing strategies.

2 comments:

  1. I was hesitant about Snapchat, but once I learned to use it, I do like it. My daughter is a freshman in college and with her Snapchats, I feel like I can be a little part of her experiences. However, I don't enjoy all the advertisements that are sent, but the good thing is that they go away after 24 hours.

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  2. I find it so interesting how the founder of Snapchat introduced this idea to others and no one was interested and now it is becoming very popular. For myself, I have not used Snapchat yet but do plan on it in the future. It reminds me of another site called Pinterest or even instagram.

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